Discover at Edit.org the main online platforms to manage your company's social media, along with editable templates perfect for your online campaigns.
How to manage all your social media accounts easily
Social media have become an indispensable element for any company as they help recognize you, increase traffic and engagement, and even do all kinds of advertising. They are also a great showcase to promote your products and services and a great strategy to get more online purchases. Therefore, you must know how to manage your customers and future customers correctly.
In this post, we describe the most useful tools to manage social media platforms and tell you some things to keep in mind before using them. At Edit.org, you will also find free templates to create all the social media designs you need. How? Read on!
Before using a social media content manager
Before using any tool, it is necessary to study the different social networks and investigate where your potential customers and competitors are. Having direct competitors can be advantageous when performing this analysis as they will save you work. Everything you need to know about your audience and the content that will work for you can be found out by analyzing their followers.
Once this study is done, open a profile on some social networks if you haven't already done so. It is preferable to use an account on only two platforms and be very active with quality content rather than to have profiles on all social networks and not manage them well.
During this process, you can do a SWOT analysis to know your project or company's weaknesses, threats, strengths, and opportunities, and based on the results, create your digital marketing plan.
Once this first phase is done, start creating quality content. Read this article if you want to generate content for your social networks.
Best social media management tools for your company
- Hootsuite. It is the perfect tool to manage your social media accounts from the same website. It is straightforward to use and allows you to schedule posts, which saves you a lot of time. In addition, it will provide you with useful statistics that will help you improve the quality of the content you offer. Its free version has a lot of possibilities.
- Buzzsumo. It enables to know and analyze the most popular content of the moment. One of its main advantages is allowing you to specify the target. That means focusing your search according to language, country, etc., so you will know the current interests of your target audience.
- Buffer. Similar to Hootsuite, this one will help you save time by allowing you to schedule your publications. It is easy and intuitive to use. In its free version, you can connect up to a maximum of three profiles, while in the paid version, you have endless possibilities of scheduling times and queued publications. In addition, the analytics provided by this application are of good quality.
- Sprout Social. It is one of the most complete tools. It allows to optimize your marketing plan and analyze statistics easily, monitor conversations, plan content, and schedule publications in several accounts.
- Tweetdeck. Like Hootsuite, it allows you to control and manage several social networks from a single control panel. One outstanding features is that you can add columns in the main panel to track hashtags, users, or specific accounts.
Online graphic editor to create all your social media content
At Edit.org, you can also create all the necessary content for your accounts. Check out this article about all the possible layouts and sizes you can make from free and fully customizable online templates.
One of the great advantages is that all the designs created will be saved in your profile so you can modify them whenever you want, so you can keep the same corporate line in all the publications you make. In addition, with a simple click, you can adapt the same design to the recommended sizes for each platform.
If you manage social networks successfully, you will ultimately achieve two key objectives: increase visitor traffic to your website, and consequently, sales, and create a bond of loyalty with your audience (followers and potential customers).
We hope you found this post interesting and helpful. Go to the editor and get started. Don't wait any longer and start making the most out of your social networks!
