Is it the first time you create a banner and you have no clue about how to do it? You’re in the correct place then. In this article, we expose you some tips and common errors when making a banner. Attract new potential customers with eye-catching designs!
Nowadays, it’s unusual to enter a website without banners jumping out and trying to catch our attention. This is a problem as consumers are subject to a constant bombardment of display advertisements they try to avoid or scroll down whenever they pop up. Therefore, it is fundamental to put thoughtful care into designing banners that generate a valuable visual impact on users to generate more traffic to your page.
Recent data indicate banners continue to be one of the most effective tools for a brand's communication and marketing strategy. Advertising on the Internet has exponentially increased the number of users, and through the use of social platforms, it is easier to reach the target audience successfully.
First of all, let’s take into account the most common errors brands make when creating a banner:
- Lost message: In this case, less is more. If you overuse the amount of text, consumers will be more likely to ignore your banner. Long texts and visually unappealing elements can make the message go unnoticed by the user.
- False promises: If you use an attractive but false message, you will only get traffic to your website but not potential customers.
- Unappealing typography: You should try to avoid using bold typography since it can be too visually aggressive for the audience. Ideally, you should try to find a balance between the call to action and the rest of the text in your banner using simple and clean typography that draws attention but is not too aggressive.
- Bright colors: You might think the use of striking and bright neon colors will attract more attention from users, but these colors can cause disinterest from your ads.
Some of these errors turn out to be common practices among brands. Now we will give you tips that can help create successful ads:
- Good use of space: You should not be afraid of empty spaces. A banner is more visually attractive when the information is correctly prioritized and structured rather than filled with gifs, icons, or too many graphics.
- Striking images: Choose images which convey the message of your brand. An image by itself can attract more attention than text.
- Creative message: Once having caught the attention of the consumer, you will need to have a clear, unique, and specific message that will hook a consumer into investing their time to go to your website.
- Call to action: This is the most vital element of a banner, consisting of inviting the user to click to access the link.
- Strong text: Use strong and simple typography. Keep the size of your banner always in mind. It should be perfectly legible.
- Include the brand: Never forget to include your brand's logo. The consumer knows who the banner belongs to with just a glance.
- Humor: Using humor is an effective technique for consumers to remember your brand and increase its likeability. Be careful to make sure the humor used is not controversial or does not align with the values of your brand.
- Highlight the product: If your product is striking on its own, you should use a basic background to make it stand out without saturating the viewer.
- Correct sizing: There are different types of banners and therefore there are many different formats. You should keep in mind where your banner will appear, so you know what the pre-established measurements are.
Creating the perfect display ad is not difficult at all, but it can be a tedious process if you do not have the right tools, or you haven’t received any design notion. In EDIT.org, you will discover a selection of more than 20.000 fully editable templates which will help you create the perfect banner in a few minutes. Try it now!
