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Psychology of colors and marketing

Psychology of colors and marketing

Maybe you have never thought about  a hiding message in the color of each brand. The truth is that behind each logo, there is a large study of the psychology of color because that will be decisive when influencing our customers.
Behind each color, a whole language is constructed that, through the eyes, allows us to experience a series of emotions and sensations with the simple fact of seeing it; some examples are: pleasure, well-being, security...


The logo of a company must serve to represent its entire corporate identity, that is, their philosophy and values. Therefore, you have to use a color that is consistent with the values you want to transmit, since this idea will be created in the mind of the consumer so that by listening or seeing the name the brand will establish a relationship unconsciously.

Each color is unique and goes far beyond an optical effect. There is a meaning for each of them that will generate an impact on our brain in an unconscious way. That is why it is so important to conduct a preliminary study to help us with the creation of the visual image of our brand. Knowing how the consumer reacts to the different colors can increase your sales exponentially.

For example, it would not be a good idea to advertise perishable food products with a brown color because the consumer could associate it with rotting them and generate a negative impact.

However, you do not have to forget that although color is one of the basic elements in generating impact on consumers but it is not the only one. You have to play with the rest of the elements so that the meaning you really want to convey as a whole has coherence. It would be useless, for example, to apply a pink color to a funeral company no matter how serious its name, slogan and typography are.

Down below we want to expose a list with colors and their meanings and applications in the world of marketing with some examples of recognized brands:

BLUE
Emotions:
It is associated with water
The most chosen by the boys
Transmit peace and serenity
It is known as a cold color

Marketing:
Color most used by companies for being productive and non-invasive.
Create safety and confidence in the brand.
Inspires seriousness and progress.

RED
Emotions:

Marketing:

YELLOW
Emotions:

Marketing

GREEN

Emotions

Marketing

ORANGE
Emotions

Marketing

VIOLET
Emotions

Marketing

PINK
Emotions

Marketing

BLACK
Emotions

Marketing

WHITE
Emotions

Marketing

inphography colors and marketing

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