Color Meanings in Marketing & Branding

Get to know the power of color! Discover an incredible collection of editable online templates designed to apply the color meaning in marketing and your projects. Create presentations taking into account the meaning of each color. Capture your audience's attention and reinforce your brand identity for print or digital sharing.

Importance of marketing color psychology

Each color has specific emotional associations that can influence consumer behavior. Below, we have written a list of the sensations, described in qualifiers, that each color provides in marketing:

• Red. Passion, energy, urgency.
• Blue. Confidence, calm, professionalism.
• Green. Nature, health, growth.
• Yellow. Joy, madness, youth.
• Orange. Creativity, enthusiasm, vitality.
• Purple. Luxury, creativity, spirituality, mystery.
• Black. Elegance, power, authority.
• White. Purity, peace, clarity.
• Gray. Neutrality, formality, balance.
• Brown. Stability, security, warmth.

At Edit.org, we have created editable templates based on these associations. With them, reach a larger audience through printed flyers or social networks. You can use them with simple clicks to improve your business branding, from your logo to your banners. Connect emotionally with your audience!

Discover the best editable chromatic circle templates.

What color should you use? The importance of color in emotions

Color is a crucial element in the business marketing arsenal. As you know, colors can influence consumers' emotions, perceptions, and purchasing decisions.

Color is the first thing we perceive when interacting with a product. It evokes emotions, creates associations, and conveys messages to the subconscious. In the business world, the choice of color can make the difference between the success and failure of a marketing campaign.

After studying color psychology for branding, our team has created different color templates specialized in business marketing. You can edit them from your cell phone, tablet, or personal computer.

Download a custom color psychology chart

Behind every color is woven a complex language that, through the visual sense, awakens a range of emotions and sensations, from pleasure to safety to well-being. 

A company's logo is not just a simple graphic representation but acts as the face of its corporate identity, encapsulating its philosophy and values. It is the first point of contact with the public and should be chosen carefully to ensure that it reflects the principles the company wishes to communicate.

The choice of color plays a crucial role in this process, as it can generate emotional and unconscious associations in the consumer's mind.

Each color has its own identity beyond its visual aspect, and its meaning unconsciously influences our brains. For example, using the color brown to advertise perishable food products would be counterproductive, as it could be associated with spoilage, generating a negative impression and total rejection.

Therefore, it is vital to remember that color is only one of many elements that impact consumers and must be combined with other elements to convey a consistent message. For example, applying pink to a funeral company, even with a serious name, slogan, and typography, would be meaningless and harmful to people's emotions.

Examples of color psychology logo design

Here are three examples that illustrate the influence of color theory on real company logos to help you select the right colors for your business.

• McDonald's. This Made in USA brand uses the color red in its branding. This is associated with energy and appetite, ideal for a fast food chain.
• Coca-Cola also uses red paired with white. This combination conveys emotion and happiness, creating a strong and memorable brand image.
• Starbucks. It stands out for its use of green to evoke nature, the freshness of its products, and health. They seek to show themselves as a healthy and sustainable option.

Remember that you can create professional logos for your business with our free online logo generator.

Marketing colors and what they mean

What colors mean in marketing? Here there's a more extensive list of the effects that colors exert on the emotions of consumers according to the teachings of the main exponents of marketing:

BLUE

• Emotions: associated with water, peace, and serenity. It is known as a cold color.
• Marketing: used by companies because it's productive and non-invasive. It creates security and confidence in the brand and inspires seriousness and progress.

RED

• Emotions: strong emotions, appetite, passion, intensity, and love.
• Marketing: increases heart rate, used by restaurants because it whets the appetite, creates the need for something urgent, incites compulsive consumption.

YELLOW

• Emotions: energy and happiness, but also fatigue and eyestrain. It makes babies cry and stimulates a mental process and the nervous system.
• Marketing: represents optimism, youth, and fun, conveying energy and happiness. It is associated with brands with power and wealth.

GREEN

• Emotions: evokes health and tranquility, relates to natural things, nature, relieves depression, represents a birth.
• Marketing: associated with health and a symbol of fertility.

ORANGE

• Emotions: enthusiasm, excitement, closeness, and caution.
• Marketing: signifies aggression, creates calls for attention: buy, sell, subscribe, focuses on compulsive shoppers, represents a brand that is approachable, joyful.

VIOLET

• Emotions: associated with royalty, as it was historically used in kings' robes. It is also linked to success, wealth, magic, and spirituality.
• Marketing: associated with feminine, creative, elegant, and sophisticated brands.

PINK

• Emotions: tranquility and love.
• Marketing: associated with feminine brands, sweetness, delicacy, and cleanliness.

BLACK

• Emotions: usually associated with negative emotions: sadness, loneliness, pain, etc.
• Marketing: elegance, security, and sobriety.

WHITE

• Emotions: feeling of peace, tranquility, cleanliness, spirituality. In the East, it is linked to death.
• Marketing: associated with cleaning products and simplicity (technology).

Related to colors, you can always celebrate the Holi Festival or a Paint Party in your business. Bring color to life!

Start using color psychology in design! Create the best banners and posters now.