Enhance your clothing and accessories store upsell strategy with EDIT's customizable banners, posters, promotion leaflets, and many other templates. Your designs will be ready in a click!
If you work in the fashion sector, then you know how difficult it is to stand out from the other fashion stores, designers, and brands. Everyone has their style, but the fundamental aspect is to create a community of like-minded clients who love the concept you offer. Getting to that point and not managing to sell enough can be frustrating. For this reason, we want to help you with some communication and marketing tips, along with some templates so that you can communicate and launch your products and offers quickly and effectively, without losing the essence of your brand.
We have analyzed the communication strategies of the best fashion brands of the moment, and we have drawn some conclusions. The most important occasions for communicating, such as the beginning of the season or in particular dates, are specific moments to attract new fans and raise conversion rates.
This is why we recommend that you use these graphic templates for your website, social networks, or to print as posters:
- Presentation. If you work online, you need a social media cover image that gives a first impression corresponding to what you offer. For instance, you can adapt the cover photo of your Facebook page every new season since it's simple to change.
- Season start. Fashion has seasonal cycles every year as it's a sector with constant movement. You can communicate these changes gradually, launching summer discounts at the end of August, or launching the new season's campaign at the beginning of September, for example. Another option is to be more radical and take advantage of the season's official date changes, which would generate more expectations as they are concrete days marked on the calendar.
- Discounts. The garments do not expire, but they do go out of style. Also, they occupy storage space, so not selling them represents a high opportunity cost. Therefore, offering discounts is part of the marketing strategy of most of the world's brands. These promotions have to be part of the planning, and they should be communicated accordingly. A sales campaign bases its success on how you communicate them. Announce them in advance to create a need in the client, which will produce the well-known FOMO (Fear of Missing Out, which means fear of missing an opportunity).
- Special dates. Apart from Black Friday or Christmas, we also suggest you look in the calendar for those events or ephemeris in which you could sell your products. For instance, if you sell women's handbags, you can celebrate Mother's Day with discount gift vouchers.
- Inspirational quotes. Which is your Brand Identity? Who is your target audience? Big brands have grown by creating a bond with specific groups of people. Then, a great method to make people engaged is through shared messages or inspirational quotes, which you can design by incorporating a background image or a suitable typeface.
- Other announcements and posters. Dress up your store with your style, creating the same graphic line for the opening hours, your business cards, and other more functional signs such as open or closed.
These tips can be applied in predesigned graphic templates which you only have to modify in the EDIT's editor. Simply, click on any image in this article, and you will see the large number of options you can choose from. It's as easy and fast as editing a Word document, but as if you had a hired graphic designer.
Combining models, garments, and accessories with these templates will work well in your publications on Instagram or Pinterest. It will be simple for you to add your logo or a small text in your images, which increases the visibility of your brand. Furthermore, in EDIT, you can use both your photographs and the thousands of copyright-free pictures that you will find in the database.
Customize EDIT's predesigned templates now and differentiate your brand and store in a few clicks, creating unique visual content for your community.
