If you have a car buying and selling business or a concessionaire and you want to increase the acquisition and conversion of buyers, you need to make effective communication with a good visual and attractive design. These templates to promote car sales are a basic tool to achieve your goals.

 

 

We have analyzed the market to develop this Marketing Guide for the sale and purchase of new and second-hand cars. You will find advice and the necessary templates to create your graphic designs and launch your campaigns for sale, renting, leasing or the format that suits your strategy both online (facebook, twitter, instagram ...) and offline (in the physical space ).

We not only give you tips and steps to follow, but also templates for communication of all your marketing:

• Presentation of your business. It is important to make a first impression. Your digital image needs a cover, which can be as simple as your company name along with a slogan and your logo, but visually convincing.

 

• Opening. The opening of a new point of sale is key to make yourself known. Communicate it in advance, both in the local environment through posters placed on the walls or banners and the distribution of flyers, and through social networks.

 

• Hours and location. Always remind your potential clients that you are close to them and in what time slot. If you offer services at home such as appraisal or car collection, do not forget to communicate it.

 

• Reputation. You already know that right? When it comes to selling something as valuable as a vehicle, opinions about your services take center stage. Make sure that satisfied customers leave good reviews online, in order to increase the value of your brand.

 

• Equipment. Any company is made up of the people who work in it. If you want to improve confidence and give value to your team, increase its visibility. Create communications where they are the protagonists. You can also create personalized business cards for each member of your staff.

 

• Promotions and prices. Offering a discount to attract potential customers or to convince you is vital for any marketing strategy. You can also be innovative and give the possibility of buying gift cards, very suitable for weddings or for special celebrations.

 

• Tips. You don't always have to sell, but seduce. In this case, seduction can be generated with knowledge of the sector, both in terms of supply and prices, as well as with the technical mastery of mechanics, the characteristics of each type (SUV, 4x4, convertible ...) and the innovation that is coming or coming (electric, hydrogen ...). You can put some phrases in designs for your social networks or a poster to hang.

 

• Products. Do you have stock of cars? What is the best car of the year? What are on offer or occasion? Promote each of your vehicles with a striking image and a small technical sheet.

 

 

• Services. In the case of buying and selling used cars, appraisal is one of the fundamental parts of the process. Don't miss out on opportunities. Facilitate online appraisal, at your premises or at home, and make it the fastest of all.

 

• Online reservations. Selling online is possible although there are still some barriers. A trend in the online world is to facilitate testing, but also to reserve a specific model before it runs out.

If this seemed little to you, we encourage you to complement your graphic communication with some designs that you can use to print or to share on Facebook or Instagram. Use some motivational phrases, create games to energize your community of followers or organize events to summon people interested in your offers. The key is to use the calendar to detect special dates, such as Black Friday, Christmas, or the best-selling dates.

We recommend that you post content on facebook, Twitter, or Instagram at least 1 or 2 times a week, so that your followers remember you. It is as easy as using the EDIT designs and making versions. For example, you can use a stock car template with one model and post the same design the next week with another model. Or do the same with customer reviews. In this way you can select 3 or 4 types of publications and intermix them (for example, repeat a type loop: promotions, opinions, services and tips).

In the graphic editor EDIT you can find all these editable templates in one click. You can personalize them with your logo, your texts, the corporate colors of your brand ... It is as fast and easy to use as a Word document, but with the particularity of obtaining a visual result as if you had a graphic designer on your team. You don't need to know anything about design because they are already designed. Choose the ones you like the most and customize what you want in a few minutes.

If you follow the steps in this little guide for car dealerships and sales, we are sure that you will attract more customers, increase vehicle turnover and increase your sales quickly!