Do you run a car dealership or any other business based on trading cars? In EDIT.org we have elaborated a useful marketing guide and the best templates for car sales. You surely need an effective communication strategy to attract potential customers as well as to increase the acquisition and conversion of buyers.
We have analyzed the market to develop this Marketing Guide for the sale and purchase of new and second-hand cars. You will find advice and the necessary templates to create your graphic designs and launch your sale campaigns, campaigns for renting, leasing or the format that suits better your strategy both online (Facebook, Twitter or Instagram) and offline (in the physical space).
Not only do we give you some tips and steps to follow, but we also provide templates for communicating your marketing strategy:
- Presentation of your business. It is vital to make a first impression. Your digital image needs a cover, which can be as simple as your company name along with a slogan and your logo, all visually convincing.
- Opening. The opening of a new sale point is the key to make yourself known. Communicate it in advance, both in a local environment (through posters placed on the walls, banners or the distribution of flyers) and through social networks.
- Hours and location. Always remind your potential clients that you are close to them and your time slot. If you offer at-home services such as the appraisal or car collection, do not forget to communicate it too.
- Reputation. Do you already know that right? When it comes to selling something as valuable as a vehicle, opinions about your services take a center stage. Make sure satisfied customers share good reviews online so as to raise the value of your brand.
- Staff. Any company is made up of the people who work on it. If you want to raise confidence and give value to your team, then increase its visibility. Produce communication strategies in which the team is the main protagonist and create personalized business cards for each member of your staff.
- Promotions and prices. Offering a discount to attract potential customers or to convince you is vital for any marketing strategy. You can also be innovative by giving the possibility to buy gift cards, very suitable for weddings or for special celebrations.
- Tips. You don't always have to sell, but seduce. In this case, seduction can be generated with knowledge of the sector, both in terms of supply and prices as well as with the technical mastery of mechanics, the characteristics of each type (SUV, 4x4, convertible, etc) and the future innovations (electric or hydrogen). You can also include some quotes in your designs orientated to social networks.
- Products. Do you have a stock of cars? What is the best car of the year? Which are on sales or occasion? Promote each of your vehicles with a striking image and a small technical sheet.
- Services. In the case of buying and selling used cars, the appraisal is one of the fundamental parts of the process. Don't miss out any opportunity! Facilitate online appraisal, at your premises or at home, and make it the fastest of all.
- Online reservations. Selling online is possible even though there are still some barriers. A trend in the online world is to facilitate testing, but also to book a specific model before it runs out.
If this seemed little to you, we encourage you to complement your graphic communication with some designs you can use to print or to share on Facebook or Instagram. Use motivational quotes, create games to engage your followers' community or organize events to summon people interested in your offers. The key is to use the calendar to create specific content for special dates such as the Black Friday, Christmas, or the best-selling dates.
We recommend you to post content on Facebook, Twitter, or Instagram at least 1 or 2 times a week to attract the attention of your followers. It is as easy as using the EDIT templates yo make your own version. For instance, you can use a stock car template with one model and post the same design the next week with another model. Also, do the same with customer reviews. In this way, you can select 3 or 4 type of posts and intermix them (for example, repeat a type loop of promotions, opinions, services and tips).
In EDIT you will discover many editable templates in one click, ready to personalize with your logo, texts, or the corporate colors of your brand. It is as fast and easy to use as a Word document, but with the particularity of obtaining a visual result as if you had a graphic designer on your team. Choose the template you like the most and customize it in a few minutes.
Start editing a template now by following all the steps stated in this article and observe a sharp increase in the car sales volume!
