Marketing guide to promote tattoo and piercing studios

EDIT this design

EDIT this design

EDIT this design

Make the best templates for the promotions, gift vouchers, discounts, or social media posts of your tattoo and piercing studio with EDIT.org and discover the wide range of possibilities we offer. Creating a whole communication plan has never been so easy!

This article is a small marketing guide for your studio. We present to you some possible posts and types of advertisements you could use to attract more and better clients as well as to grow your studio to its full potential.

Edit a tattoo studio template

On the one hand, we recommend using a whole set of posters ready to print. These branded packs have the same colors, texts, and elements, so they reinforce the style and personality of your studio. They include timetables, price lists, business cards, etc.

If you are on social networks, then you're surely publishing many pictures with the tattoos and piercings you do in your day to day, but have you thought about what other types of digital publications you could do?

After having analyzed several tattoo artists, we found out which are the designs that the best studios in the world use to reinforce their brand and improve communication with clients:

• First impression. We're visual individuals, and as such, it's fundamental to have a presentation image along with the logo and a quote that defines your style (a tagline). It's recommended that both business cards and schedules have an identifiable style with a cover image, which you can use for Facebook, Instagram, or your website. Including the contact details to book appointments in the schedules is essential.
• Who you are. Not only is the work vital, but it's also remarkable who has done it since the personality will be reflected in the creative experience. Then, show your team and their personality! Also, if you are going to have guest artists, take advantage and communicate it as a special event.

Edit a tattoo studio template

• The artist. Of course, presenting the artists' work in the best way. Taking good photos, both of the creation process and the result, can attract many people who are considering getting a tattoo: "Do you make names? Some examples for couples? What about lotus flowers or animals?" And the same with piercings: "Are they safe on the belly button or the tongue? How do they fit in each part of the ear? Could you make a micro derma?"
• Prices and discounts. Once the price list is done, send it digitally or print it on paper. If you also offer kits of aftercare or extra care products, and removal or disinfection services, do not forget to include them in such lists. Also, certain times of the year are great for promotions and gifts, like Black Friday or Christmas, so posting some discounts for these special dates can help fill your calendar. Also, gift cards facilitate the purchase of tattoos or piercings as people increasingly want to give something more emotional to a loved one, such as their partners or family members.

Edit a tattoo studio template

If you want to improve your marketing but still dedicate yourself to your work, with the EDIT.org editor, it becomes straightforward. You only have to select the template desired, modify its texts and colors, including your photos, and adding your logo. In a few minutes, you will have many images ready to publish on your networks with professional quality.

If you want to live off your passion, then keep in mind these 3 phases of the client: discovery, consideration, and decision. In the first one, clients discover your business and are attracted by your work. In the second, they like to see what options you offer which fit their desires (do you also do small tattoos? For men and women? On arms, hands, back ...?). They will also analyze your reputation. In the last one, they decide to go to you or not, taking into account the location and the price.

For this reason, it's fundamental your potential client not only discover and perceive your works but that you show them which type of other services you offer. Use different means and platforms for each phase (for example, Instagram or Pinterest with frequent posts, a webpage with ordered content and customer opinions, or private email), or mix everything in a single channel (for example, a website).

With this guide, discover the designer you have inside and start creating the templates of your dreams by conveying your brand's values and personality. Boost your business in a click with EDIT.org!