Creating professional perceptual maps and downloading them in high quality is easy with the free Edit.org graphic editor. Customize brand positioning statement templates in minutes.
Perceptual Maps for professionals, teachers and marketing students
- What is brand positioning? It is the strategic process of establishing and communicating a brand's unique image and value proposition in the minds of consumers. It is also known as brand positioning.
Find out how consumers value your brand, service or company over the competition. Edit.org's brand positioning maps contain the correct formats and parameters to be used by professional companies as well as teachers and students - become a marketing expert!
The benefits of using a brand positioning template are:
- Differentiation from the competition
- Coherence and consistency in the messages conveyed by the brand
- Efficiency in decision making because it helps how to communicate the brand, what channels to use and what tone of voice to use
- Helps both internal and external teams work in alignment
- Building a powerful brand through the values it projects
- It can be adapted according to the growth and evolution of the company
A perceptual map can also be used to get into the consumers' brains and plan effective strategies to increase the quality of the service or products offered without even making significant changes in the company's production or services.
On the editor, you can also create empathy maps or buyer persona maps as a complement. Find any document or canvas you need and edit it intuitively and easily.
Create a personalized Perceptual Positioning Map online
Follow these 5 easy steps to quickly create your online positioning map:
- Click on any image in this article to open the editor and create your map.
- Select an option from our extensive library of professional templates.
- Upload your own images and use different colors and fonts to give your map more visual impact.
- Save the design to your user profile for further editing.
- Download it to print or share with anyone you want.
Create a Perceptual Map with Edit.org's editable templates
Do you have an important meeting or presentation? Do you want your proposals, ideas and professionalism to be valued even more? Do you want your message to reach them visually and directly? A perceptual map is the essential tool your clients need to easily understand the real situation of a brand in relation to the competition.
Why is the company failing to attract more users? What are the aspects that make consumers decide to buy the competitor's products? Show each point you want to make on a customized map. For example, create price/quality positioning maps, as well as maps for car or clothing brands. When you finish editing them, change the logo, signature, photos, fonts and colors.
Key to market Perceptual Maps
Positioning maps are positively valued by marketing, advertising, marketing consulting, business management and SEO managers.
How do they work?
To find out what to improve or transform, a group of people are randomly selected and asked to relate a series of qualities or adjectives to their own products and those of the competition. The answers of this group of people will yield data and conclusions that cannot be considered completely accurate, but can be approximate in order to draw up an initial map and take the first steps along the way.
The correct process would be to study questionnaires in which the users of the brands examined could rate them honestly. With these data in hand, it would be possible to draw up a marketing plan and an effective map that is more in line with reality.
Customize a Brand Positioning template online
Generate a distinctive and lasting impression in the minds of your consumers. Grow your e-commerce, business or personal brand. Establish with our templates a clear and coherent identity in the market.
With the ease of writing in a Word document, you will adequately define and communicate the attributes, values and competitive advantages of a brand. You will build an emotional connection with consumers that will facilitate purchase decisions and generate brand loyalty.
Every successful company uses brand positioning as a central strategy in its marketing approach. Do you write from a Mac? Well, Apple positions itself as an innovative, technology-leading brand focused on simplicity and sleek design. Nike positions itself as a sports brand focused on performance and self-improvement. On the other hand, Coca-Cola is positioned as a refreshing brand, emotionally connected to moments of happiness to be celebrated. What about your company?
Our templates are a powerful tool that helps companies build and maintain a solid and attractive image to achieve recognition and loyalty from their consumers, as well as economic success in the market.
Start creating your first perceptual map now with our expert marketing templates - it's easy!
