Want to understand your ideal customer better? Create an empathy canvas online. Customize templates with professional designs. Edit texts, colors, and backgrounds easily. Select icons, photos, and vectors from our free gallery to empathize with your potential customers!
Customize Empathy Map canvas examples
Do you want to create your empathy map? Customize an empty empathy map created by design professionals. Click on each aspect you want to customize: informative texts, pictures, colors, etc. It's that intuitive and fun!
You can do it right now from your cell phone, tablet, or computer, like an expert, without Photoshop!
Our collection of editable empathy maps is perfect for advertising, product development, human resources, and educational fields. Select an empathy map design thinking template for your company or product and start editing it now!
How to create an Empathy Mapping canvas
Do you want to edit a business empathy map template? Follow these steps, and you will get it quickly:
- Click on any map in this article.
- Edit the map with your logo, texts, corporate colors, photos, etc.
- Save your changes or progress on the cloud we create for you when you register for free at Edit.org.
- Download your free map in JPG, PNG, or high-resolution PDF for printing.
Also, find editable empathy map designs for User Experience (UX/UI).
Edit an Empathy Map example for students
- What is an empathy map, and what is it for? It is a visual diagram with questions about a company's ideal customer for a product or service. The questions they try to answer are: What do they think and feel? What do they see? What do they hear? What do they say and do? What efforts do they make? What results do they expect? They serve to understand a prototypical person better and, therefore, address their needs and expectations more effectively.
Our editable canvases help reflect on how the environmental inputs affect the inner emotions of the individual. This approach is intended to be deeper than other more superficial canvases, so it is important to take it as one of the starting points to identify what this customer is like.
Discover also our buyer persona templates, a related concept that helps to put the person in question in context: Who are we empathizing with? Who is the person we want to understand? What is their situation? What is their role in the situation?
What is the structure and blocks of an Empathy Map?
Our empathy maps usually have a structure formed by six blocks of questions. However, you can modify them and include new text boxes or cells to add more questions and determine what type of customer you choose to sell your services or products to.
- What do they think and feel? What gives meaning to their life? What do they care about right now?
- What do they say and do? What have we heard them say? What can we imagine them saying? What are they doing today?
- What are their fears, frustrations, and anxieties?
- What are their desires, needs, hopes, and dreams?
Remember that you can write in our templates as straightforward as in a Word document.
How to create an Empathy Mapping template
Teachers and professors can also use our collection of empathy maps to understand their students' motivations. By using these tools, they can bring a new focus to their lessons and demonstrate their relevance in helping students achieve their goals, for example.
Startups can also use editable empathy designs to understand the needs and wants of their target market. In addition, they can define 2 or 3 ideal customers for the same product or service by creating corresponding maps for each.
Use an Empathy Map example for a product
You can create them horizontally and vertically, either in poster or banner format. You can even display them in an Instagram Story!
As they are saved in the editor's cloud, you can access them from any device, anywhere in the world, and at any time. All you need to do is sign up with your email address, with no need to download any software.
