When you decide to open a gym for the first time, it'll be the excitement will be enough when it comes to seeing the new facilities, new equipment to attract a large crowd of curious and interested, and even some of them will decide to join to it at the moment. But after the first few weeks, how can you continue to attract customers and bring the members back?
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As with all businesses, having a good marketing plan and strategy will help you achieve your gym goals. Therefore, it's worth investing a little time in the organization and design of a good strategy. If you want us to help you win customers and build the loyalty of those you already have in your sports centre, we invite you to continue reading this article. It won't take you more than 4 minutes!
In order to implement any marketing strategy for your gym, it is very important to know your target audience. It is also important to know their motivations, interests and the main reasons why they would go to a gym. You will probably find more than one interesting segment, so you should keep the most important ones in mind.
On the other hand, the study of the competitors is something that cannot miss when creating a strategy. Investigate which gyms are closest to yours and what kind of promotions and marketing they carry out.
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Be up to date in the fitness sector and gyms. Knowing the latest fashions and trends in the fitness world will make all followers of the fitness world feel comfortable using your facilities and will also allow you to stay ahead of the competitors.
Now that you have these clear points we want to show you some strategies
The website is basic for customers to feel comfortable. A visual website, intuitive. It is enough for each user to have their own profile and to be able to consult the activities.
It also has to be an informative page, for future users who want to know more about your center. It is important that you invite them to register in order to get their contact information (e-mail) to be able to send personalized offers to their mail directly.
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You should invest in a good developer that allows you to have the website with a good visual and attractive presentation. If you want to try it yourself we recommend that you use programs such as Wix or WordPress that have pre-established templates that can help you with the web design.
Having a blog where you can share information relevant to the fitness world can give you more customers than you think. Your blog will serve to share the news of the most important events that take place in your gym such as, for example, the day of sport or social events such as charity events against cancer ... It is also useful to give advice on fitness, nutrition...
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In addition, thanks to the creation of content in your blog, it will help your website to rank among the top search engines.
By appearing at the top of the search engines, you'll get to know your company much more easily and more people will be interested in your business.
It is essential to have a presence in at least some of the main social networks. We say at least one because it is preferable that you have a well-cared profile in a single social network than that you have careless profiles in all of them.
If you decide to use YouTube, you can share personal training or even recorded classes from your centre (always with the consent of the participants).
On social networks such as Instagram or Facebook, you can share photos with motivational phrases, workouts, explanations of exercises... alternating with photos of the installations to show what your gym offers. Don't forget to include your logo at all times, to prevent others from using those photos without your permission.
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If you think it's a good idea but don't know how to do it then don't worry with EDIT you'll have your designs for social media in less than five minutes even if you don't have a design background.
EDIT is an online graphic design editor in which you can find more than 8000 templates and resources that have been created by professional designers. The templates are fully editable, so the user will only have to customize it with their images, logo and text and the design would be ready to download, share or print.
The editor has a special category created for gyms, where you can find all the designs for all the needs you may have. In addition, there are premium packs that have a whole collection of designs following the same patterns adapted to different situations (exercises, promotions, motivational phrases, raffles, schedules activities ...)
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Using EDIT you will be able to have all the designs for your networks ready in a very short time and with a very low cost, being able to invest your rest of time and money in improving other aspects of the business. Social networks will serve more visibility and generate interaction with users.
It is something fundamental, in fact, it is what incites future customers to decide to use your facilities over others. Offering a free ticket to test your services or the first free registration or are claims that surely do not leave anyone indifferent.
However, in order for someone to notice this, the most important thing will be the design of the promotion. That's why we recommend that you use EDIT to create them, as it also has templates for gym promotions. It's as simple as adding your logo and changing the text for the offer you want to offer your future customers. Once it's ready, all you have to do is download the file in the format you need and share it on social networks or if you prefer, print it and paste the posters.
If you follow our advice, you will be able to increase your gym membership in no time. You just have to be patient and constant in all your actions and in the end the results arrive. If you have any questions regarding the publisher or would like to know more about marketing for gyms please do not hesitate to contact us.
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