If you run or work in a gym, there are several strategies to bear in mind before developing its action and communication plan. In this article, we define the four main marketing strategies for gyms and other fitness businesses as well as offering some templates to get started.
When you decide to open a gym for the first time, its new and modern facilities or equipment get the attention of local citizens who, with the novelty, may become potential users. However, after a few months, the hype goes down, and other fitness businesses may appear. Then, how can you keep getting new customers?
Like all companies, having a good marketing plan and strategy is crucial when keeping the same customers' rate as well as keeping with its loyalty and reputation. Therefore, we invite you to continue reading this article. It won't take you more than 4 minutes!
When implementing a marketing strategy for any gym, it's vital to know the target audience: their motivations, interests, and the main reasons why they would go to the gym. You will probably find more than one possible segment, so keep the most important ones in mind.
Also, a study of the main competitors is something necessary too. Investigate which sports centers are closest to yours and which kind of promotions and marketing they carry out.
Stay up to date with the gyms sector. Knowing the latest trends in the fitness field and applying them in your establishment would make your users feel comfortable by using your facilities as they will find a purpose to do so. At the same, it would enable you to stay ahead of the competitors.
A visual and intuitive website is a basic element. Share different training plans, schedules, master classes, products or extra services. Share also your staff information or the values you want to convey about your company to make the user feel closer to you. Also, make an online portal in which users can consult activities or monitor their training program.
For the non-users, create an informative part where they can know more about your club. Invite them to register and get their contact information to be able to send personalized offers.
Invest in a good website developer who will make a proper attractive, and modern design included all personalized elements desired. Otherwise, if you prefer to try it yourself, we recommend using programs such as Wix or WordPress with pre-established templates.
Having a blog where you can share information relevant to the fitness world can give you more customers than you think. It will serve to share the recent news of the most important events that take place in your gym or to give advice on fitness or nutrition. In addition, your website rank among the top search engines will improve with the blog, so your company will reach more users easily.
It's essential to have a presence in at least some of the main social networks. We say "at least one" since it's preferable to have a well-cared profile in a single social platform rather than having careless profiles in all of them.
If you decide to use YouTube, share personal training or even recorded classes from your centre, always with the consent of the participants. On social networks such as Instagram or Facebook, share motivational quotes, workouts or explanations of exercises, always alternating pictures with videos. Don't forget to include your logo at all times to prevent others from using those photos without your permission.
When generating the content, EDIT.org have around 20.000 different templates to create the best designs in less than five minutes, even without having any design notion. It's an online graphic design editor whose templates have been created by professional designers. They are fully editable, so the user only has to customize it with the images, logo and text desired. In the end, the design can be downloaded, shared or printed.
The editor has a specific category about gyms. With the premium version, there're a collection of designs following the same patterns and adapted to different situations (exercises, promotions, motivational phrases, raffles, or schedules activities).
Using EDIT.org you will have all the designs for your networks ready at a low cost, being able to invest your time and money in improving other aspects of your business. Social networks will reach more visibility and generate interaction with users.
They're something fundamental as they incite future customers to decide to use your facilities over others'. Giving a free ticket to try the gym services or giving a first free tuition fee won't leave anyone indifferent. Of course, be original and unique with the promotion design! Of course, you can use the EDIT.org online editor too. It's as simple as adding your logo and changing the text. Once it's ready, download the file in the format you need and share it and print it.
When following the tips stated above, be patient and constant in all your actions. In the end, the results will arrive! Check EDIT.org's webpage if you have any question regarding the editor or visit our blog to read more articles about gyms. Remember that in a simple click, you can have the designs of your dreams. Impress your users and get new ones has never been so simple!
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