Surely you already know that Instagram has become the most effective way for businesses to generate engagement with their customers. But you probably do not know how to get to have this community that allows you to interact and grow your brand in the online world.
The first thing you have to know is that to make a strategy that works, it is preferable to have a smaller number of followers but quality ones than to have a a lot of empty followers. What am I referring to? Quality followers are those who are active and interact with your account. It will not be productive to have thousands of followers if they do not show any interest in the posts or the content you offer.
Surely you already know that there are certain applications that help you to get many followers automatically. That’s to say that they do the dirty work of following many and then unfollow them repeatedly, so, in the end, you will have a large number of followers. The problem is that these followers are just a number, many of them are fake accounts and will not perform any interaction with your profile. In addition, the software of these applications cannot distinguish which followers are good and which are not, so they stop automatically follow interesting profiles or potential customers that we will want to maintain.
That is, the only thing we will achieve is a high number of followers that are not reflected positively in any other aspect.
If we want to use our Instagram for commercial purposes, it will be better to have subscribers who really care about our project that counts as a ghost. Here we will show you the best strategies to increase that number...
We have to make a research to know what our target on Instagram is, that is, the ideal profile that you would like to be part of your world. Of course, you will have followers with other characteristics that you cannot forget either.
Having clear what is the target will help you to save a lot of money. When you do promotions, filter those you consider you would want to form your community. It is not the same to impact on men and women of a range of age between 18 and 65 years old that if you do it directly to young people from 18 to 25 years old (in case this is your target, of course).
Therefore, it is important to carry out a preliminary study on the target audience whenever you are looking for some marketing action. If you have this clear, the effectiveness of your campaigns will multiply exponentially (and the investment will be the same).
It's simple, the more you post, the more people you will reach. Publish regularly makes followers know that your account is useful and active, so they will not stop following you.
We know that it is not easy to always have new and interesting content to publish, so we recommend to be regular with the publications within a frequency that you can cover. That is, it will be of little use if one week you upload 15 photos and the next you have run out of content. Constancy and quality are the keys.
If you want to save a lot of time on the task of preparing and organizing content, we recommend you that take a look at these tips:
In recent months, Instagram has added new features such as the ability to add Instagram stories and live videos. Seize it! Keep the audience informed through the 24h publications. This type of content can be more personal, such as video a specific moment or informing the audience of any small change.
Also, make sure that in the profile feed there are different types of content such as an image dedicated to the product, another that shows a lifestyle that aspires to reach with the product you offer, motivational phrases ... but always remember to follow the same style in all the posts.
Your page does not always have to be for promoting the products, it is also a reflection of the personality of the brand and how people can feel identified.
Do a little study to know which are the hashtags that can help you to have visibility. Do not forget to add your own hashtags either.
There are many applications that can help you know which tags are most successful at the moment. Keep in mind that the more specific the words you use, the reach will be smaller but more effective because you will get closer to your target audience.
When you set up Instagram as a company, this allows you to have access to a series of statistics and metrics that will help you know what content and what time frame your posts are most effective.
Experiment to publish at different times for a few weeks and then you will know how is the behavior of your followers and what hours are more active.
Label your posts with famous profiles that you think may be related to the publications and remember to add the location of the photo. This will help you get visibility can make you get quick visits.
Do not waste any more time and start already to design a digital marketing strategy and put into practice the points that we have told you here. We hope you find it useful and do not forget to share with us the designs you make for social networks, we love to see them!