How to get quality Instagram followers

At EDIT.org, we bring you some tips to increase the number of followers on your company's Instagram account, as well as customizable templates to create content.

Increase your business' Instagram followers easily

Instagram has become the most effective way for businesses to reach their customers. However, getting an online community that frequently interacts with your content and grows your brand is complicated.

The first thing you need to know is that for it to work, it is preferable to have a smaller but quality following (those who are active and interact regularly) rather than having a large number of empty followers. It is useless to have thousands of followers if they do not show any interest in your publications. Therefore, forget about those applications to get phantom followers automatically.

At EDIT.org, we have prepared a shortlist of aspects to bear in mind to get permanent followers organically and willing to interact. Keep reading to discover! 

Marketing strategies to get Instagram followers

• Create your community: carry out a study to find out what your target on Instagram is. It is the ideal profile that you would like your brand to be part of. It is not the same to make content for men between 30 and 50 years old as for women between 18 and 25 years old, for example. Knowing your target audience enables you to save money, and the effectiveness of your campaigns will be multiplied.
• Post frequently: the more you post, the more people you will reach. Posting regularly lets your followers know that your account is beneficial and active so you will create engagement with them. Consistency and quality are the keys. We recommend always having content reserved to upload and using websites to manage, organize and plan the content to share (such as Hootsuite, for example).
• Post different kinds of content: create Instagram stories, make live videos, or post Reels. Take advantage! Sharing heterogeneous content will help you differentiate yourself and see what works and what doesn't work. You must always follow the same graphic style and focus on conveying your brand personality at all times.
• Add hashtags: make a small study to know which hashtags can help you to have more visibility. There are many applications to find out which tags are having more success at the moment. Keep in mind the more specific the words used, the smaller the reach will be. However, it will be more effective as you will get closer to your target audience. Include your own keywords as well.
• Take into account Instagram business metrics: setting up Instagram as a business allows you to access a series of statistics and metrics that will help you know what content and at what times your posts are most effective. Experiment with posting at different times for a few weeks, and then you will be able to know how your followers behave or at what times they are most active.
• Use tags: tag profiles in your posts that you think may be related to the publications, or add a location. It will help to get more visibility and can get you to visit fast.

Customize free templates for Instagram posts and stories

Use EDIT.org to create all your Instagram posts. Create the best designs for posts on the feed, as well as Instagram story designs. Editing a free template will be quick and easy, and you'll get a spectacular result in just a few minutes.

What are you waiting for? Start now to design your digital marketing strategy and put into practice the points we have discussed.

Visit the free EDIT.org editor and start now!