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Ideas for your social media content

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Posting on all of your social media platforms can be quite difficult when you have no idea what content to offer.  The days are over where you could win your audience over by uploading adorable puppy or kitten videos. The competition and content offered on social networks have become very fierce in recent years. What information to offer and how to offer it to connect with the public have become one of the most important issues in digital marketing. The constant innovation characterizes this new stage in which you not only have to try to get followers but know how to maintain them and generate engagement.


Many companies have a marketing strategy in which they only use social media for promotions, but its recommended that promotions of products in social profiles should not exceed 20% of the total content. The other 80% should be customer focused content So, what kind of content do you have to publish on social media?

If you continue reading you will find a series of proposals that can be used as a script when preparing the content for the marketing plan. It’s important to offer varied posts and never forget to listen to the audience (they can give you many clues on what to publish).


  1. The question of the day. Ask your followers a question. Social media platforms such as Instagram and Twitter have added features where you are able to ask your followers questions and they can vote and give feedback on specific answers. You can take the opportunity to ask your followers something about your brand or a random engaging question like "do you like pineapple on your pizza?" Ideally, always relate it to the product but it’s not essential either. Asking the audience is a very effective method to generate engagement. In addition, you can look at the feedback and post their answers days later with a brief reflection. This way, you will demonstrate to the audience that they are important to you and their comments and opinions are taken into account.
  2. Motivational quote. If possible, try creating a graphic version of the quote. This will call much more attention to your audience. Creating this will not take you longer than 2 minutes to do witEDIT templates and will help you a lot to earn followers
  3. News or important events of the segment in which you work. If your audience follows you because they are interested in your business, everything related to them will also be important.
  4. Testimonials and success stories. Showing real testimonials from people talking about the company will make increase trust and engagement with the audience.
  5. Tell the story of your brand. You can use simple graphics or an image with text in order to tell your brand's story. Of course, the image has to be attractive enough to invite the viewer to continue reading.
  6. Present team members and new incorporations. It will serve to humanize the brand. If you show photos of the team components, it is a way to humanize the brand and give it a stronger personality.
  7. Celebrate the important days. Take advantage of the holidays to make related posts. Congratulate everyone on Labor Day, Christmas, and even on national pet day! Any holiday is good to celebrate of course, as long as you do not limit yourself to only this type of content.
  8. Show your office or workspace. You can surprise followers by showing a little bit of the place where you create the ideas they like so much!
  9. Promote the content of the blog. Show how useful the last post can be and generate traffic to the blog.
  10. Crowdsource (open collaboration). Encourage followers to propose ideas and changes for the business
  11. Giveaways. This resource works best to earn followers. The prize can range from a product that you can offer to some kind of external prize. Do not forget to promote the giveaway during the days that the term is open.
  12. Product/service launch. Have you launched a new product or improved an aspect of the service? Tell it to the four winds as your followers will be delighted with the news.
  13. Inspiration. It offers inspiring, motivating images that help followers find inspiration.                       
  14. Memes- fun content. The use of memes is a very effective resource and one of the most used today. You can share content that others have already done (always crediting the post to its owner) or try to create own memes in relation to your brand.
  15. Thank your fans for being there! You can take advantage to do it when you reach an objective or simply because you want to remind them how important they are.
  16. Mention, comment and share the publications of other profiles. It's a very easy and quick trick when you have no content to offer. You can share the posts of a celebrity or profiles that you think are relevant to the brand, so you can bring new fans.
  17. Promote limited offers on the website. You can reward followers by offering them a discount code on your page. 
  18. Surprise with an infographic. Infographics are very fashionable and because of its simplicity and clarity in the design makes it so successful. Dare to inform followers in another way!
  19. Videos. Videos are a very useful graphics resource because they provide us with more seconds of attention than a simple image. Years ago they were only typical of platforms such as Facebook or YouTube but recently they have become popular on sites like Instagram or Twitter. Of course, be careful to not make them too long or the audience will get tired before finishing it.
  20. Share some curious information about your company. Did you know…? It is the perfect call to action to get the attention of our audience and keep reading. Also, it can be very fun!

Now that we have given you a few ideas that can help you with the content of a digital marketing plan, we also want to remind you how easy it is to use our editor to create all the images the rest of social networks.

Find the inspiration you are looking for and conquer social media!


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