Having all your social networks update can be quite difficult when you have no idea what content to offer. Gone are the days when you beat the audience by uploading videos of adorable kittens or puppies. Competition and content on social networks have become very fierce in recent years. What information to offer and how to offer it to connect with the public have become one of the most important issues in digital marketing. Constant innovation characterizes this new stage in which you not only have to try to get followers but know how to maintain them and generate engagement.
Many companies have a strategy in which only use social networks for promotion, but they are really wrong. The promotion of products in social profiles should not exceed 20% of the total content. The rest, you have to do it always thinking in the public. So, what kind of content do you have to publish in social media?
If you continue reading you will find a series of proposals that can be used as a script when preparing the content for the marketing plan. Always seek to offer a varied posts and never forget to listen to the audience (can give you many clues on what to publish).
Now that we have given you a few ideas that can help you with the content of a digital marketing plan, we also want to remind you how easy it is to use our editor to create all the images the rest of social networks.
Find the inspiration you are looking for and conquer social media!