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How to use social networks for businesses

Social networks have become an indispensable element for any company. Nowadays, if a company doesn’t know how to manage the main social networks (Facebook, Twitter, Instagram, LinkedIn ...) they will be missing a large number of opportunities, contacts, dissemination, and sales.

In the 21st century, most companies have been able to adapt to technological changes and open their business to the online world. But, it’s of little use to have your business on the Internet if you don't know how to take your customers there. Social networks are the perfect tool to get traffic to your website, make your brand known and even a new way of advertising.

Therefore, it ’s very important that your business is in the social networks but don't rush and register your company in all as it may be something unproductive. It’s important that before creating profiles in all social platforms you do a previous study.

First of all you have to do a study of the networks and investigate where your potential customers and your competitors are. Having direct competitors can be advantageous when doing this analysis because they will save you work. Everything you need to know about the audience you can understand what you need by looking at their followers and what kind of content works best through their likes. It’s preferable to open a profile in only two social networks and be very active with quality content for your followers and potential customers than to have profiles in all social networks in the world and not make a good management of them.

You can make a SWOT analysis to know the weaknesses, threats, strengths, and opportunities of your company and based on the results create a specific digital marketing plan. The content you offer to your followers will depend on what your brand is dedicated to. You should also keep in mind the tone in which you are addressing yourself; more informal to be closer or more formal for a more professional contact such as through LinkedIn.

Have a look at this article if you need help generating content for your networks.

If you manage your social networks successfully, in the end, you will achieve two key objectives: to increase visitor traffic to your website (and consequently sales) and to create a loyalty link with your audience (followers and potential customers).

Social Networking Tools

• HOOTSUITE

It’s the perfect tool to manage all your social networks from a single platform. It’s very easy to use, allows you to schedule publications in all your networks, which will save you a lot of time. In addition, it provides useful statistics that will help you improve the quality of the content you offer.

In its free version offers a lot of possibilities.

• BUZZSUMO

It’s a tool that allows you to know and analyze the most popular content of social networks at the moment. A very important advantage of this application is that it allows you to regionalize, ie you can focus your search by language, country, etc.. so it can help you know the current interests of your target. It also allows you to focus on a specific social network so searches are very accurate.

• BUFFER

Another tool that will help you save time by allowing you to schedule your publications in different social networks. Its handling is very easy and intuitive. In its free version, you can connect up to a maximum of three profiles. In the paid version, you have endless possibilities of programming schedules, publications in queue... In addition, the analytics provided by this application are of high quality.

• SOCIAL SPROUT

It’s one of the most complete tools for the administration of social networks. It allows you to optimize your marketing plan in social media as it allows you to analyze statistics, monitor conversations, plan content and schedule publications in several accounts.

• TWEETDECK

It’s a tool very similar to Hootsuite. It allows you to control and manage several social networks from a single control panel. One of the most differentiating features is that it allows you to add columns in the main panel to track hashtags, users or specific accounts.

Of course, we couldn't forget our editor!

• EDIT

It is a tool that will help you save time in creating content. EDIT is an online image editor that has more than 3000 customizable templates with all kinds of content that will allow you to create publications with a professional finish in less than 5 minutes. One of the great advantages is that all the designs you create in EDIT will be saved in your profile, so you can modify them whenever you want. This will allow you to maintain the same corporate line in all the publications you make. In addition, with a simple click, you will be able to adapt the same design to the recommended sizes for each social platform.

We hope you found this post interesting and helpful. Don't wait any longer and start getting all the benefit you can from your social networks. We are looking forward to seeing your designs here soon ;)

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