How to use social networks for businesses

Find in this article different tools to monitor and manage the social media networks of your business complemented with EDIT.org customizable templates for your communication strategy.

Social networks have become an indispensable element for any company. Nowadays, if a company doesn’t know how to manage the main social networks (Facebook, Twitter, Instagram, LinkedIn, etc.), they will be missing a large number of opportunities, contacts, or sales. 

In the 21st century, most companies have been able to adapt to technological changes and open their business to the online world. However, it’s nonsense to have your business on the Internet if you don't know how to take your customers there. Social networks are the perfect tool to get traffic to your website, make your brand known, and to advertise your company.

Therefore, it’s fundamental to be on social networks, but remember not to rush and register your company on all platforms as it may be something unproductive. Before creating a profile, do a previous study.

Previous phase

First of all, you have to do a study of the networks and investigate where your potential customers and your competitors are. Having direct competitors can be advantageous when doing this analysis since they already have this job done. Look at their followers, the content they share, and which posts have more likes. It’s preferable to open a profile on only two platforms and be very active with quality content for your followers and potential customers rather than to have accounts on all social networks and not manage them properly. 

You can make a SWOT analysis to know the weaknesses, threats, strengths, and opportunities of your company, and based on the results, create a specific digital marketing plan. The content you offer to your followers will depend on what your brand does. Also, keep in mind the tone in which you are addressing yourself: more informal to be closer to people, or more formal for a professional contact such as through LinkedIn.

Create content

Have a look at this article if you need help generating content for your networks.

If you manage your social networks successfully, in the end, you will achieve two key objectives: to increase visitor traffic to your website (and consequently sales) and to create a loyalty link with your audience (followers and potential customers).

Social Networking Tools

• HOOTSUITE. It’s the perfect tool to manage all your social networks from a single platform. It’s very easy to use, allows you to schedule publications in all your networks, which will save you a lot of time. In addition, it provides useful statistics that will help you improve the quality of the content you offer. In its free version offers a lot of possibilities.

• BUZZSUMO. It’s a tool that allows you to know and analyze the most popular content of social networks at the moment. A very important advantage of this application is that it allows you to regionalize, ie you can focus your search by language, country, etc.. so it can help you know the current interests of your target. It also allows you to focus on a specific social network so searches are very accurate.

• BUFFER. Another tool that will help you save time by allowing you to schedule your publications in different social networks. Its handling is very easy and intuitive. In its free version, you can connect up to a maximum of three profiles. In the paid version, you have endless possibilities of programming schedules, publications in queue... In addition, the analytics provided by this application are of high quality.

• SOCIAL SPROUT. It’s one of the most complete tools for the administration of social networks. It allows you to optimize your marketing plan in social media as it allows you to analyze statistics, monitor conversations, plan content and schedule publications in several accounts.

• TWEETDECK. It’s a tool very similar to Hootsuite. It allows you to control and manage several social networks from a single control panel. One of the most differentiating features is that it allows you to add columns in the main panel to track hashtags, users or specific accounts.

Of course, we couldn't forget our editor!

• EDIT.org. It is a tool that will help you save time in creating content. EDIT.org is an online image editor that has more than 20.000 customizable templates with all kinds of content that will allow you to create posts with a professional result in less than 5 minutes. One of the greatest advantages is that all designs you create will be saved in your profile, so you can modify them whenever you want. Then, you can keep the same design pattern in all posts you make. In addition, with a simple click, you will be able to adapt the same design to the recommended sizes for each social platform.

We hope you found this post interesting and helpful. Don't wait any longer and start getting all the benefit you can from your social networks. Go to the editor and get started, we are looking forward to seeing your designs here soon!