If you run an academic institution offering online courses or you give personal online lessons, find in EDIT.org the most helpful and eye-catching customizable templates to promote them.
Both the demand and supply of online courses are growing. Through such training sessions and workshops, any person, school, or academy can offer their services more directly and straightforwardly, a reason for which this format is increasing. However, competence among such institutions or people is also rising. That is why promotional advertising must sell and convey your personality and values, as well as stating the benefits of your course.
The income you can get from the courses depends on various factors: their quality, the subject, the number of hours, the number of sessions, etc. The more specific the niche in which you specialize, the easier it will be to highlight and sell your courses. There are some tips to help you promote them:
- Create a reliable and recognizable personal brand: apart from the quality of information you impart in your courses, you must work on your brand and generate enough confidence so that people are interested in your classes. Building it is a process that will take time, but if you are constant, it will work. To get closer to your audience, help yourself with personal experiences and anecdotes that have helped you get to the point where you are now in your life. If users can identify with you, it will be easy for them to trust you and pay attention to you.
- Promote your courses on specific platforms. Although these platforms charge a commission each time they sell courses, they will be useful to save you time. Some of the most famous platforms that offer this type of service with more student traffic are Udemy, Tutellus, Coursera, and Class Centra, among others. As already mentioned, the use of this type of platform is recommended only at the beginning, to get customers and grow fast. Nevertheless, check your rights and the conditions that imply to upload your courses there since you can have surprises with the commissions.
- Creates a lead magnet. The lead magnet concept corresponds to offering quality content free of charge in exchange for the user's email address. We are not talking about spreading your course. It is about related content that leaves them wanting more. Some examples of lead magnet that you can offer:
- Ebook: create a short ebook with a small part of the content you offer in the course that users can access for free. To continue reading, they will have to access the entire course. Inside the ebook, you can offer them a discount code to make it even more attractive.
- Guide with tricks and useful tools: you can offer it as complementary content to the course and of value, which will make users know more about it so they will be more likely to sign up.
- Free mini-course or mini-video: create a 30-minute video with a summary of what you are going to learn in the course. Do not present the table of contents, but talk about techniques or other resources you will deepen when teaching.
- Promote your course on social networks. Post on different social networking platforms talking about your course. You can publish short videos discussing the concepts you will explain in the course to generate interest and curiosity. You can also create a professional and competent promotional image that you can promote through Facebook Ads or Instagram Ads, reaching even more people.
Using EDIT.org to create the best designs
To create images attracting potential students' attention, use EDIT.org. It is an online graphic design editor created to allow everyone to make professional pieces of communication effortlessly and in just a few minutes. You won't have to download any particular software. Within the editor, you will find a specific category for online courses in which there are hundreds of free customizable templates of different styles. With a single click, you can change the background image and add your logo. You can also modify, add, or remove the text to your liking, and from the editor, you can adapt the same template to all the different social network image sizes.
The final result will be of great quality as if it were a design made by a professional. In the end, download the image in the format you need (.pdf, .png, .jpg).
We encourage you to follow all these tips helping you sell your courses online and getting more income. We also invite you to take a look at the editor, where in addition to templates to promote online courses, you will find all kinds of resources needed for community management, social networks, or language or online fitness classes, among other designs. Try it now!
