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Trends in digital marketing for 2020

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Do you run a business with social media networks or a webpage? We share with you some of the digital marketing trends that are being successful in 2020.

We currently live in a world where promotional messages are everywhere, and to stand out, some sellers have opted for lower intrusive advertising strategies which can provide more value to customers. Although using traditional forms of promotion such as banners can be useful, these sort of ads can sometimes be filtered out of a user's screen through the setup of Adblockers.

If you want to attract and reach your customers, here there are some popular digital marketing strategies used this year:

1. Visual content

Smartphones have become, by far, the preferred device for everyone to access the Internet. Several studies have indicated that on average, we look at our phone about 80 times a day! Therefore, our consumption of daily information is directly given by a phone's screen.

It is vital to create content and experiences that are completely visual. Videos, 360º photos, and modular designs (Pinterest and Instagram) can make users interested in the information you have to offer.

Besides, illustrative images, tutorial videos, and infographics are very eye-catching since they save the viewer's comprehension and interpretation time, plus they're easily memorable.

2. Storytelling

"The art of telling a story" is a recent concept that has become a crucial element for the triumph of advertising campaigns in the digital era of the Internet.

It consists of engaging with users through a story, which has to be told by connecting emotionally with the public. The key is to know your audience perfectly. Making them feel a certain way will make them remember the message you have conveyed.

Through these stories, you can humanize your brand by showing a natural and close relationship with followers. Customers will not buy your product or service for what it is, but for the feelings you bring them.

It is vital to know how to create effective storytelling that can adapt to different types of media. You can get audience traffic by projecting your story on various platforms.

3. Personal attention

Personalized attention is the key to customer loyalty, as you will make your customers feel special and cared. Generating engagement will allow them to fully trust your brand and the new products or services that you offer.

Those days in which newsletters addressed the user as "Dear customer ..." are over. Today, all communications should be personalized with the client's name. Besides, through studies based on their interests, you can offer personalized offers to clients.

Also, more and more brands incorporate a chatbot on their pages. It is a tool that allows us to offer immediate customer service to all users.

4. Growth hacking

Se trata de otra forma de hacer crecer a una empresa va más allá del marketing tradicional. Se basa en un conjunto de técnicas y herramientas que buscan conseguir un crecimiento exponencial de usuarios, crear más impacto y obtener ingresos con el mínimo gasto y esfuerzo posible.

El Growth Hacking ha demostrado ser una técnica tan efectiva, que el encargado de llevarlo a cabo, el Growth Hacker, es hoy en día una de las profesiones más demandadas en el mundo empresarial. 

En definitiva, el marketing ha evolucionado dejando atrás las intenciones de la publicidad tradicional, únicamente orientadas a vender el producto, y se ha orientado a la aportación de valor del producto o servicio, poniendo al usuario como foco principal.

Para llevar a cabo las estrategias comentadas, usa el editor online de EDIT.org y empieza a crear tus diseños ahora. Adapta las plantillas prediseñadas a tus necesidades, tipo de negocio e imagen de marca y elabora sin límites tu estrategia de comunicación. ¡Pruébalo ahora!

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