We would like to share with you some of the digital marketing trends that are being successful in 2020.
We currently live in a world where promotional messages are everywhere and to stand out, some sellers have opted for less intrusive advertising where they can provide more value to their customers. Although using traditional forms of advertising such as banners can be useful, however, these ads can sometimes be filtered out of a user's screen through the installation of Adblockers.
If you want to attract and reach your customers here are some popular digital marketing strategies used this year:
Smartphones have become by far, the preferred device for everyone to access the Internet. Several studies have indicated that on average we look at our phone about 80 times a day! Our consumption of daily information is directly given by a phone's screen.
Therefore, it is important to create content and experiences that are completely visual. Videos, 360º photos, and modular designs (Pinterest and Instagram) can make users interested in the information you have to offer.
In addition, illustrative images, tutorial videos, and infographics, are very attractive because they save the viewer's comprehension and interpretation time, plus they're easily memorable.
"The art of telling a story" is a recent concept that has become a key element for the triumph of advertising campaigns in the digital era of the Internet.
It consists of connecting with your users through a story. The story has to be told in such a way that you connect emotionally with the public. The key is to know your audience perfectly. Making them feel a certain way will make them remember the message you have conveyed.
Through these stories, you can humanize your brand by showing a natural and close relationship with followers. Customers will not buy your product or service for what it is, but for the feelings you bring them.
It is important to know how to create effective storytelling that can adapt to different types of media. You can get audience traffic by continuing your story on various platforms.
Personalized attention is the key to customer loyalty, as you will make your customers feel special and cared for. Generating engagement will allow them to fully trust your brand and the new products or services that you offer.
The days are over where newsletters address the user as "Dear customer ..." Today, all communications should be directed in a personalized way, directly to the client's name. In addition, through studies based on their interests, you can present personalized offers to your clients so that the investment can be effective.
In addition, more and more brands incorporate a chatbot on their pages. It is a tool that allows us to offer immediate customer service to all users.
This is a different point of view based on how a company can grow through ways beyond traditional marketing. It is a set of techniques and tools that seek to achieve exponential growth of users, impacts or income with minimum expenditure, and possible effort.
Growth Hacking has become such an effective tool that the Growth Hacker career path has become one of the most demanded professions.
As you can see, marketing has evolved, leaving behind the intentions of traditional advertising, and leaning towards what would bring a product or service value.
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