Now that we are getting close to the end of the year, we would like to share with you some of the digital marketing trends that have been successful in 2018.
We currently live in a world where promotional messages are everywhere and in order to stand out, some sellers have opted for less intrusive advertising where they can provide more value to their customers. Although using traditional forms of advertising such as banners can be useful, these ads can sometimes be filtered out of a user's screen through the installation of AdBlockers.
If you want to attract and reach your customers here are some popular digital marketing strategies used this year:
1. Visual content
Smartphones have become, by far, the preferred device for everyone to access the Internet. Several studies have indicated that on average we look our phone about 80 times a day! Our consumption of daily information is directly given by a phone's screen.
Therefore, it is important to create content and experiences that are completely visual. Videos, 360º photos, and modular designs (Pinterest and Instagram) can make the user interested in the information you have to offer.
In addition, illustrative images, tutorial videos, or infographics are very attractive because they save the time of comprehension and interpretation and they're easily memorable.
"The art of telling a story" is a recent concept that has become a key element for the triumph of advertising campaigns in the digital era of the Internet.
It consists of connecting with your users through a story. The story has to be told in such a way that you connect emotionally with the public. The key is to know your audience perfectly. Making them feel in a certain way will make them not forget the message you have transmitted.
Through the stories, we can humanize the brand by showing a natural and close company to followers. Customers will not buy your product or service for what it is, but for the feelings you make them feel.
It is important to know how to create effective storytelling that can adapt perfectly to different types of media. You can get audience traffic from one page to another by continuing your story on different platforms.
3. Personal attention
Personalized attention is the key to customer loyalty, as you will make your customers feel special and cared for. Generating engagement that will allow them to fully trust your brand and the new products or services that you offer.
The days are over where the newsletters addressed the user as "Dear customer ..." Today, all communications should be directed in a personalized way, directly to the client's name. In addition, through studies based on their interests, you can present personalized offers to your clients so that the investment can be very effective.
In addition to the world mailing more and more brands have started incorporated a chatbot on their websites. This is a tool that allows immediate customer service to all users.
4. Growth Hacking
This is a different point of view of how a company can grow through ways beyond traditional marketing. It is a set of techniques and tools that seek to achieve an exponential growth of users, impacts or income with the minimum expenditure and possible effort.
Growth Hacking has become such an effective tool that the person in charge of carrying it out (Growth Hacker) has become one of the most demanded professions.
As you can see, marketing has evolved leaving behind the intentions of traditional advertising to sell the product, generating more interest on what would bring that product or service, values.
If you have doubts about which content to publish or need ideas, we recommend you visit this article with 20 ideas to create content.
EDIT can be your best ally to generate the part of the visual content like images. You have different models of templates designed especially for social networks, to help you speed up the design task.