Have you ever gone to upload a photo onto your social media platforms and when it published all of the sudden it was in a different size than how you originally wanted? There's a good chance you've run into this issue. Social platforms such as Facebook, Twitter, Instagram, etc. can process more than 40,000 files per minute. In order to manage all this information, the processors compress the files, thus speeding up the work. The problem is that the size and image quality could be modified if you have not taken this into account before uploading the images.

If you've ever walked into a messy establishment, you've probably noticed that the lack of organization affected your overall first impression the business and their professionalism. The same can happen if someone clicks on a profile for the first time and sees that the profile photo doesn’t have the proper format, is pixelated or has low quality. A potential customer might think that if the business doesn’t bother taking care of something as basic as a picture then they won’t bother putting effort into the service that they are offering.

This is why it is important to pay attention to the size of the images to prepare them correctly. If you keep reading this article you will find a list of the recommended measurements to avoid these errors. If you follow the suggested sizes you should not have any display problems when you upload your files.

If you want an easy and fast way to resize your images we recommend you to take a look at EDIT, our online image editor. With this program, you will have the option to select what type of format you are looking for whether it's a Facebook banner, an Instagram profile picture, a YouTube thumbnail, and more! You won’t have to worry about anything else, the sizes will be adjusted automatically. You are able to customize your design with creative and fast results with all of the EDIT tools at your disposal.

Social media image sizes 2018

FACEBOOK

Facebook Image Size for 2018

• Profile picture size: 180 x 180 pixels on computers and 128 x 128 on smartphones.
• Cover photo size: 820 x 310 pixels on computers and 640 x 320 on mobile devices. On a mobile screen, if your text or the most important content is on the sides it won’t be seen. To achieve the ideal proportion, leave two columns of 134 pixels on both sides of the picture and center your design in the interior space of 560 x 315 pixels.
• Fan page cover video size: the resolution and optimal size is 820 x 312 pixels. The duration will be between 20 and 90 seconds and it has to be uploaded in MP4 format.
• Shared square images: 1200 x 1200 pixels, will be displayed as 470 x 470 pixels.
• Share link thumbnail: 484 x 252 pixels (single thumbnails) if you have more than one image, thumbnails will be cropped to a square size of 300 x 300 pixels.

Facebook Advertisement Image Size

If you want to have effective advertising campaigns on Facebook you will have to be very aware of the image sizes presented by each type of format. If you don’t take it into account you could be throwing your money away!
Facebook recommends using image sizes of 1600 x 628 pixels. Once uploaded, the images will be resized in the following way:

• Ad images on the computer: 470 x 246 pixels.
• Images of ads for mobile: 560 x 292 pixels.
• Images in ads with a vertical column: 254 x 113.

 

Image Sizes for Facebook Online Display Promotions:

The sizing advertisements for other publications are slightly different than Facebook ads. So it's important to know the different sizes so you'll know how your ad will look once it is promoted and shared. 

• Images promoted on publications on the computer: 470 x 470 pixels.
• Images promoted on mobile: 626 x 840 pixels.
• Images promoted on publications with a horizontal column: 254 x 133 pixels.

INSTAGRAM

Instagram Image Size for 2018 

• Profile Photo
  • Optimal size: 110 x 110 pixels
  • Maximum resolution: 180 x 180 pixels

• Images for Posts:
  • Square image: 1080 x 1080 is the optimal size. You can also add photos in 640 x 640 pixels to a maximum of 2048 x 2048 px.
  • Horizontal image: 1080 x 566 pixels is the recommended size. Photos with lower sizes such as 600 x 400 px can also be used.
  • Vertical image: 1080 x 1350 pixels, it will be displayed in 600 x 749 px.

 

Size of Instagram Online Display Promotions

In this case, the size that you have used for your publications will serve: square or horizontal.

• Image ads square: 1080 x 1080 pixels. They will appear in 640 x 640 px.
• Horizontal image ads: 1080 x 566 pixels. They will be presented in 600 x 400px.

You must be careful with the text you want to add in these ads because Instagram only allows you a maximum of 20% of the image to include the text.

TWITTER

Twitter Image Size for 2018

• Header photo: 1500 x 500 pixels. It also supports other measures such as 1024 x 280 px.
• Profile image: 400 x 400 pixels is the optimal size but you can also use 200 x 200 px.
• Images within a tweet: 1024 x 512 pixels. You have to take into account the maximum weight: 5MB for photos and 3MB for GIF.

 Size of Twitter Advertising Cards 

• Images Twitter cards: 800 x 418 pixels or 800 x 800 pixels. Maximum size 3MB.

LINKEDIN

LinkedIn Image Size for 2018

• Profile photo: 400 x 400 pixels. The minimum size of 140 x 140 px.
• Background image: 1584 x 396 pixels.
• Share image in the post: 529 x 320 pixels.
• Share image in the post with a link: 520 x 272 pixels.

PINTEREST

Pinterest Image Size for 2018

• Vertical format pins (portrait): 600 x 750 pixels
• Square format pins: 600 x 600 pixels
• Optimal format pins: 600 x 900 pixels
• Pins infographic format: 600 x 1200 pixels (only one part will appear, clicking will be complete)

YOUTUBE

YouTube Image Size for 2018

• Image cover channel: 2560 x 1440 pixels
• Video thumbnail: 1280 x720 pixels
• Image profile: 100 x 100 pixels