updated: January 2020
Do you need the correct social media sizes for this year? EDIT has a guide with sizes for covers, posts, banners, and many other formats! Have you ever posted a picture on your social media platforms only to have it published in a different size than you had intended? This is a recurring problem because size guides usually change annually.
Select Sizes for:
This is why it is important to pay attention to the size of the images to prepare them correctly. If you keep reading this article you will find a list of the recommended measurements to avoid these errors. If you follow the suggested sizes you should not have any display problems when you upload your files, here you have the complete guide to 2020 social media sizes.
Facebook Image Size
Facebook Advertisement Image Size
If you want to have effective advertising campaigns on Facebook you will have to be very aware of the image sizes presented by each type of format. If you don’t take it into account you could be throwing your money away!
Facebook recommends using image sizes of 1600 x 628 pixels. Once uploaded, the images will be resized in the following way:
Image ads on Feed: 720, 960 or 2048 pixels (computer) | 626 x 840 pixels (smartphone)
No maximum size restrictions
Recommended size for a 1:1 image with link: 1080 x 1080
Image ratio: 9:16 to 16:9 without link, 1.9:1 to 1:1 with a link
Right column thumbnail: 254 x 133 pixels.
Image Sizes for Facebook Online Display Promotions:
The sizing advertisements for other publications are slightly different than Facebook ads. To know how your ad will look once it is prompted and shared, you must be aware of the correct image sizing.
Profile photo: 110 x 110 pixels.
Make your profile picture recognizable so people can find your account easier.
Maximum resolution: 180 x 180 pixels
Square photo: make sure to maintain an aspect ratio of 1:1
IG story: 1080 x 1920 pixels.
Recommended resolution: 1080 x 1920
Minimum resolution: 600 x 1067
Square image: 1080 x 1080 pixels (optimal size)
Add additional photos in 640 x 640 to a maximum of 2048 x 2048 px.
Horizontal image: 1080 x 566 pixels (recommended)
Vertical image: 1080 x 1350 pixels
Size of Instagram promotion ads
In this case, the size that you have used for your publications will serve: square or horizontal.
Square image ads: 1080 x 1080 pixels. They will appear in 640 x 640
Horizontal image ads: 1080 x 566 pixels. They will be presented in 600 x 400p
You must be careful with the text you want to add in these ads because Instagram only allows you a maximum of 20% of the image to include the text.
Twitter Image Size
This identify your account the most as it will appear across the site, including on your home page, in-stream and who-to-follow list. Therefore, you should choose the highest quality for yourself or your business.
Profile image: 400 x 400 pixels
Header photo: 1500 x 500 pixels
Tweeted image: 1024 x 512 pixels
Twitter card image: 800 x 418 or 800 x 800 pixels
LinkedIn Image Size
Profile photo:400 x 400 | 200 x 200 (minimum)
Personal Background image: 1584 x 396 pixels
Share image in the post: 529 x 320 pixels
Share image in the post with a link: 520 x 272 pixels
For Company Pages:
Background image: 1536 x 768 (recommended) | 1192 x 220 (minimum)
Business Logo: 400 x 400 pixels (recommended) | 300 x 300 pixels (minimum)
Pinterest Image Size
YouTube Image Size
Channel profile picture: 800 x 800 | 98 x 98 pixels (displays on web)
Channel cover photo: 2560 x 1440 pixels
Maximum file size: 4MB
Video thumbnail:1280 x 720 pixels (minimum)
If you've ever walked into a messy establishment, you've probably noticed that the lack of organization affected your overall first impression the business and their professionalism. The same can happen if someone clicks on a profile for the first time and sees that the profile photo doesn’t have the proper format, is pixelated or has low quality. A potential customer might think that if the business doesn’t bother taking care of something as basic as a picture then they won’t bother putting effort into the service that they are offering.
Social platforms such as Facebook, Twitter, Instagram, etc. can process more than 40,000 files per minute. In order to manage all this information, the processors compress the files, thus speeding up the work. The problem is that the size and image quality could be modified if you have not taken this into account before uploading the images.
If you want an easy and fast way to resize your images we recommend you to take a look at EDIT, our online image editor. With this program, you will have the option to select what type of format you are looking for whether it's a Facebook banner, an Instagram profile picture, a YouTube thumbnail, and more! You won’t have to worry about the sizing, as the sizes will be adjusted automatically. You are able to customize your design with creative and fast results with a wide variety of EDIT’s tools at your disposal.
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